When you invest, your primary objectives are to build valuable assets and boost your income. Investing involves putting your money to work by creating a portfolio of assets that you anticipate will appreciate in value over time, generate current income, or offer a combination of both growth and income.
When done wisely, investing can help you achieve your financial goals, whether it’s funding a college education, securing a comfortable retirement, purchasing a home, or fulfilling other important aspirations.
Even investing a modest amount regularly can yield significant positive results over the long term.
For instance, investing just $96 each week over 30 years can grow to more than $400,000 with an average annual return of 6%. Return, expressed as a percentage, represents the combined effect of an investment’s change in market value and any income it generates.
Keep two important points in mind about returns:
- Returns Aren’t Guaranteed: While an average return could be 6% or higher, it might also be lower or even negative in some years, which can affect the overall annual average.
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Understanding Your Investments: To achieve your financial goals, it’s essential to understand the various investment options available, their potential returns, and the associated risks.
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Investment overview
Investing involves three primary asset classes:
- Stocks: Represent ownership shares in a corporation.
- Bonds: Function as loans made to a corporation or government.
- Cash Investments: Include options like certificates of deposit (CDs) and U.S. Treasury bills.
To invest, you generally buy and sell through a brokerage account, though some investments can be purchased directly from the issuer. You might also invest through an account provided by your employer or state programs. You can choose individual investments or invest indirectly through mutual funds or exchange-traded funds (ETFs) that include a mix of stocks, bonds, or cash investments. Your collection of assets forms your investment portfolio.
WHAT’S THE ISSUE?
Corporations and governments that offer investments are known as issuers. The process of making these investments available is called issuing, and each specific investment is referred to as an issue.
Investment account types
Investment accounts come in various types, each with its own features and tax implications. In a taxable account, you can invest up to your financial capacity, select any investments you prefer, and withdraw funds at your discretion. However, you will be taxed on any investment earnings and capital gains realized from selling investments at a profit.
You can opt for tax-exempt accounts for investing towards retirement, education, or healthcare expenses. These accounts are funded with after-tax income, except for healthcare accounts, which may have different rules. As long as you adhere to the specific guidelines, your earnings will not be taxed while they grow or when you make withdrawals. However, there may be limits on annual contributions and restrictions on how you can use the funds upon withdrawal.
WHAT’S A SECURITY?
Securities traditionally referred to physical documents like stock or bond certificates that proved ownership. Today, as electronic records have largely replaced these certificates, the term “securities” continues to be used broadly to denote investments.
Choosing investment type
When evaluating an investment for your portfolio, you should assess its individual qualities as well as how it fits with your existing holdings. For instance, if you currently own stocks from large, established companies, you might consider adding shares from smaller or newer firms to diversify your investments. Additionally, personal factors such as your financial goals, investment horizon, and risk tolerance play a crucial role in your decision-making. For example, a stock mutual fund suited for a retirement account might not be ideal if you’re saving for a down payment on a house.
Liquidity and volatility
In evaluating investments, two key factors to consider are liquidity and volatility. Liquidity describes how quickly you can convert an investment into cash without significantly impacting its value. Volatility measures the frequency and magnitude of price changes in an investment. For a retirement account, liquidity may not be a priority since you won’t need to access the funds immediately. However, if you’re investing in an account you plan to draw from soon, liquidity becomes crucial. Similarly, while volatility tends to stabilize over longer periods, it can be a significant concern if your investment horizon is short.

When evaluating investments, consider their risk/return profile, which indicates the expected return relative to the level of risk involved. For instance, insured bank investments offer minimal risk but typically yield lower returns compared to riskier assets like stocks, which have the potential for higher returns. Balancing risk and return is crucial to forming a sound investment strategy.
In making individual investment choices, assess how each fits into your overall asset allocation and diversification plans. Evaluate the potential yield and realistic return expectations, and consider the investment’s volatility and associated risks. While these steps won’t guarantee success, they can help you avoid common pitfalls and make more informed decisions.
Time and risk
Volatility refers to the extent of price fluctuations an investment experiences over a specific period, like a year. It is measured by the range between the investment’s highest and lowest prices. Lower volatility indicates smaller percentage changes and generally implies a more stable investment.
In the short term, volatility can pose significant risks to investment values. For example, if you hold onto a stock during a price decline, you may see the value recover and possibly surpass its previous high, though this isn’t guaranteed. On the other hand, if you hold bonds until their maturity, fluctuations in market values have no effect on the returns you earn.

Another approach to managing volatility is to leverage it strategically. When an investment’s value rises significantly, you can sell it to realize gains and then potentially reinvest when the price falls again. Some stock investors view declining prices as an opportunity to buy, with the expectation of benefiting from future increases. However, this strategy carries the risk that anticipated gains may not materialize, despite thorough research indicating the investment’s soundness.
Two strategic investment approaches
To achieve your long-term goals, you might choose to invest in equities with the expectation that they will appreciate over time. This approach allows you to focus on specific types of investments, starting with equities in general and then narrowing down to those with the highest growth potential. For those aiming to address both long- and short-term objectives, selecting stocks and stock mutual funds that offer both growth and income can be advantageous. Reinvesting dividends and capital gains can accelerate the growth of your investment base.
However, it’s important to remember that stocks and stock mutual funds tend to be more volatile compared to other investments, which means there’s a risk of losses if the market experiences a sharp decline. For retirees looking to generate income, shifting some assets to income-producing investments, like bonds and dividend-paying stocks, might be prudent. Regardless of your strategy, attention to key factors—such as risk, volatility, diversification, asset allocation, yield, and return—is essential for effective investing.
A DISTINCTIVE DIFFERENCE
Saving and investing are both crucial for achieving financial goals, but they serve different purposes:
- Saving involves keeping money in low-risk, easily accessible accounts like bank savings accounts or money market funds, typically for short-term needs or specific goals.
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Investing entails purchasing assets with intrinsic value—such as stocks, bonds, or real estate—that have the potential to generate income or appreciate in value over the long term.
Keeping on track
Selecting the right investments is just the beginning of reaching your financial goals. Regularly reviewing their performance is essential, especially as your objectives and lifestyle evolve. Many investors struggle here—it’s crucial to be willing to adjust your investments, sometimes significantly, if your goals change or if your investments aren’t performing as expected.
Sticking with familiar investments, like CDs, money market accounts, or company stock, can be tempting. While these may have their benefits, relying too heavily on a limited set of investments can increase your overall risk. Diversification is key to managing that risk and achieving a balanced portfolio.
In conclusion
Although savings accounts earn interest, their value can diminish over time if the interest rate doesn’t keep pace with inflation. For short-term goals, such as a down payment on a home within a year or two, insured savings options like money market accounts and certificates of deposit (CDs) are ideal because they ensure the safety of your principal.
For those looking for a balance between saving and investing, short-term bond funds and US Treasury bills offer a middle ground. They typically provide higher returns than insured accounts, but their market values can fluctuate with changes in interest rates.
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